Ask a Posture Pro| The Tipping Point & American Airlines
Have you ever heard of a concept called The Tipping Point?
The Tipping Point is a theory identified by Malcolm Gladwell in his book of the same title, which describes "the moment of critical mass, the threshold, the boiling point" when change occurs quickly and unexpectedly.
Gladwell explains that The Tipping Point is "a new way of understanding why change so often happens as quickly and as unexpectedly as it does."
The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. "Ideas and products and messages and behaviors spread like viruses do."
Ladies and gentlemen, I believe that Posture Alignment Therapy is about to hit The Tipping Point!
Over the course of the next few days, I will be posting articles on Posture Alignment Therapy.
Posture Alignment Therapy is a simple, yet profound way to address chronic musculo-skeletal and joint pain due to postural imbalances.
Also known as The Egoscue Method, postural therapy has been around for 40 years, and helped millions of people through the success of Pete's books, clinics and thousands of highly trained professionals who are certified to provide the therapy throug The Egoscue University.
However, only until the last couple of years it seems to have been a well kept secret in the chronic pain relief arena.
Why?
Well that's an argument for the ages, and I do have my opinions, but it's best to leave that one alone. BUT, I can tell you I see the same pattern emerging with postural therapy as I did with pilates over 15 years ago.
What you might say?
As much as I hate saying this, the fact of the matter is I see it happening all over again. It takes famous people who receive our help, to tip the scales, and make a method or thought popular.
When celebrities like Madonna, Courtney Cox, Tom Hanks and Daisey Fuentes took up with pilates back in the 1990's, it was their star power that made pilates a common household name. They tipped the scales and affected social awareness of pilates (it had been around for almost 90 years at that point and well known in the dance world), and over the course of 10 years, pilates came to the masses.
In my opinion, postural therapy is now experiencing the same social evolution.
Jack Nicklaus, Anthony Robbins, Deepak Chopra and Dr. Mercola have all endorsed postural therapy and are huge supporters.
Recently actor Bill Murray, author Tim Ferris and professional surfer Bethany Hamilton have published books and been interviewed or had articles written about them and their use of it.
Authors, celebrities and athletes are catching on, and now corporations. The tipping point is reaching a critical mass... and about to boil!
Today, I'm highlighting an American Airlines article that features postural therapy in their on board Executive Report.
During the months of September & October 2011 The Egoscue Method will be featured on American Airlines’ Executive Report. Vice President Casey Lyon discusses the method and its benefits.
Very soon hundreds of thousands of people will be exposed to a professional produced broadcast highlighting the history and benefits of treating chronic musculo-skeletal and joint pain using Posture Alignment Therapy.
I will post a tipping point article as they arise. And in the meantime, I want you to know that You Do Not Have to Hurt. Postural therapy is for everybody and for every age. Celebrity or not, we all have the same fundamental blue-print design. The body can heal if given half a chance!
You don't have to wait for the scales to tip. You can get out of pain now! At Pain Free Posture MN we are here to help you walk through the process of linking how your pain is related to your posture, and then provide a path out.
Please contact us and set up your own individualized posture alignment analysis and corrective exercise menu today.
I'd love to hear form you.
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At Pain Free Posture MN, we believe in living life to the fullest! Your life should be PAIN FREE - fun, full of energy, and uniquely about you.
If it doesn't feel that way for you, give me a call.
Posture Alignment Therapy can help you resolve your musculoskeletal pain naturally without medication, manipulation or surgery.
If you don't know what to do, don't worry. I can help you get going again. I promise. We're in this together, and I am here to help.